MetFarm wants to produce good, clean, high quality, fresh food in metropolitan areas.

Taking advantages of recent developments in LED, Hydroponic, and Airoponic technologies will allow us to grow cheap safe high quality food inside of unused offices and empty industrial space.

The sustainable solution to the issue of food miles is to change to local production for local consumption food supply system.

MetFarm promises:

  • Food safety, security, and sustainability
  • Local for local food production (L4L)
  • Just-in time Harvest – picked to plate in hours
  • Delivering "aseasonal" food to the city

Tip: Watch fullscreen.

Food Challenge

  • Our population is 6.8 billion and set to go to 9 billion by 2050
  • Urbanization is increasing and mega-cities are growing
  • We are destroying bio-diversity out of our desire for cheap industrial food
  • Water is in greater scarcity and damaged by industrial agriculture

Carolyn Robert Biel & Yves
Cabannes 2009

" The actually existing global food system – squeezed between diminishing returns from chemical-based agriculture, peak oil, insufficient resilience in the face of climate change shocks, and a tendency for speculative finance capital increasingly to exploit the food sector – will soon genuinely be unable to feed the people. "
  • The 2nd green revolution in the 1970, introduced petro-chemicals in the form of pesticides, preservatives, and fertilizer. This has a major impact on the environment and oddly enough we actually eat oil.

Carolyn Steel Hungry City, 2008

" We depend just as much on our gas-guzzling, chilled plug-in, "just in-time" food deliveries as ancient Romans did on foreign conquests, shipping and slaves - and our food system is no more secure, ethical or sustainable than Rome's was. "
  • Food flies, floats, and drives thousands of miles to our plates, this system is totally dependent on cheap oil and energy sources
  • A byproduct of this system is food focused on transportation needs, rather than freshness, taste, and diversity of choice

Vertical Farming

  • We at MetFarm want to produce good, clean, high quality fresh food in metropolitian areas
  • This will mean there are less food miles and we envision a future were we can deliver freshly harvested food
  • With a few kilometers from growth to plate we see people consuming within hours of harvest
  • In terms of our approach, we are very scientific. We want to grow with consistency and high quality crops.
  • We also want to re-discover foods that are no longer grown, to bring diversity back on the plate.
  • To sum it all up:
    "Just-In-Time Harvest"

Chatman House 2011

" According to the UN's food and Agriculture organization, the world needs to double its current level of food production to support a population of 9 billion by 2050. Given finite arable land, fuel and water supplies vertical farming is the only solution to meeting this global challenge. "

Tip: Watch fullscreen.


Masud Hussain (43)

An established entrepreneur, his holding company owns several operating B.V. including a consultancy serving the large banks. Masud knows how to bootstrap a start-up to deliver value for his customers. His academic background is in plant bio-chemistry and technology.

Masud has worked at Unilever for 4 years and consulted for blue-chip companies like Sara Lee Douwe Egberts. Born in the United Kingdom, Masud came to the Netherlands 10 years ago and is a father of two children.


  • Bob Vonk (24)
    Product Manager
  • Emy Wijker (24)
    Senior technical researcher
  • Joanne Smolka (26)
    Senior research coordinator
  • Vienna Dekker (25)
    Researcher in Tea
  • Maarten Hazewinkel (40)
    IT Manager



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Post address

Cas Oorthuyskade 100
1087 BB  Amsterdam


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