- Our population is 6.8 billion and set to go to 9 billion by 2050
- Urbanization is increasing and mega-cities are growing
- We are destroying bio-diversity out of our desire for cheap industrial food
- Water is in greater scarcity and damaged by industrial agriculture
Carolyn Robert Biel & Yves
" The actually existing global food system – squeezed between diminishing returns from chemical-based agriculture, peak oil, insufficient resilience in the face of climate change shocks, and a tendency for speculative finance capital increasingly to exploit the food sector – will soon genuinely be unable to feed the people. "
- The 2nd green revolution in the 1970, introduced petro-chemicals in the form of pesticides, preservatives, and fertilizer. This has a major impact on the environment and oddly enough we actually eat oil.
Carolyn Steel Hungry City, 2008
" We depend just as much on our gas-guzzling, chilled plug-in, "just in-time" food deliveries as ancient Romans did on foreign conquests, shipping and slaves - and our food system is no more secure, ethical or sustainable than Rome's was. "
- Food flies, floats, and drives thousands of miles to our plates, this system is totally dependent on cheap oil and energy sources
- A byproduct of this system is food focused on transportation needs, rather than freshness, taste, and diversity of choice
- We at MetFarm want to produce good, clean, high quality fresh food in metropolitian areas
- This will mean there are less food miles and we envision a future were we can deliver freshly harvested food
- With a few kilometers from growth to plate we see people consuming within hours of harvest
- In terms of our approach, we are very scientific. We want to grow with consistency and high quality crops.
- We also want to re-discover foods that are no longer grown, to bring diversity back on the plate.
- To sum it all up:
Chatman House 2011
" According to the UN's food and Agriculture organization, the world needs to double its current level of food production to support a population of 9 billion by 2050. Given finite arable land, fuel and water supplies vertical farming is the only solution to meeting this global challenge. "
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Masud Hussain (43)
An established entrepreneur, his holding company owns several operating B.V. including a consultancy serving the large banks. Masud knows how to bootstrap a start-up to deliver value for his customers. His academic background is in plant bio-chemistry and technology.
Masud has worked at Unilever for 4 years and consulted for blue-chip companies like Sara Lee Douwe Egberts. Born in the United Kingdom, Masud came to the Netherlands 10 years ago and is a father of two children.
- Bob Vonk (24)Product Manager
- Emy Wijker (24)Senior technical researcher
- Joanne Smolka (26)Senior research coordinator
- Vienna Dekker (25)Researcher in Tea
- Maarten Hazewinkel (40)IT Manager
Cas Oorthuyskade 100
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